Performance Marketing · Full-Funnel · ROI-Driven

Every Rupee Tracked.
Every Conversion Counted.

Proshala runs multi-channel paid campaigns — Search, Social, Display, and Retargeting — with one obsession: measurable ROI. No vanity metrics. No wasted budget. Just growth you can see in your revenue.

We build the full system — attribution, creatives, landing pages, and cross-channel optimisation — not just individual ad campaigns.

Multi-Channel
Full Attribution
Weekly Reports
No Lock-in
Average ROAS delivered
↓40%
Avg. CPA reduction in 90 days
6+
Years managing ad budgets
₹10Cr+
Ad spend managed
What is Included

One Team, All Your Channels

Unified strategy and reporting across every paid channel — no more siloed agencies.

Paid Search (PPC)

Google and Bing Search campaigns targeting high-intent buyers at every stage of the purchase funnel — zero wasted impressions.

Paid Social

Facebook, Instagram, and LinkedIn campaigns built for lead generation, app installs, and direct sales with ROAS-first bidding.

Programmatic Display

Data-driven banner and native ads served to in-market audiences across premium publisher networks at the lowest possible CPM.

Retargeting

Multi-channel retargeting sequences that re-engage visitors across Google, Meta, and display networks to recover lost conversions.

Conversion Rate Optimisation

Landing page testing, funnel analysis, and form optimisation to squeeze more conversions from your existing traffic and budget.

Attribution & Reporting

Multi-touch attribution models, GA4 setup, and unified dashboards so you always see the true ROI of every channel and campaign.

Why Performance Marketing

Marketing That Proves Itself

Every rupee justified. Every campaign attributable. No black boxes.

Pay Only for Results

Every rupee in performance marketing is tied to a measurable outcome — click, lead, or sale. No pay-and-pray branding budgets.

Full Cost Transparency

You see exact cost per lead, cost per sale, and ROAS for every campaign, channel, and ad — updated in real time.

Compounding Returns

As data accumulates, algorithms improve and creative learnings compound — campaigns get cheaper and more effective over time.

Rapid Iteration

Unlike SEO, performance campaigns can be pivoted in 24 hours. New product? New market? We launch and learn fast.

Channel Mix

Channels We Manage

ChannelBest ForCost Profile
Google Search
High-intent buyersMedium CPC
Google Display
Brand awarenessLow CPM
Meta (FB + IG)
Demand generationLow–Medium CPC
LinkedIn Ads
B2B decision-makersHigh CPC, High Quality
YouTube Ads
Video storytellingLow CPV
Retargeting
Warm audience recoveryLowest CPA
How We Work

From Audit to Revenue

01

Audit & Strategy

Full audit of existing campaigns, funnel, and attribution. We identify wasted spend and map a multi-channel strategy aligned to your revenue goals.

02

Funnel Architecture

Awareness → consideration → conversion campaigns built across the right channels with dedicated budgets and clear KPIs at each stage.

03

Launch & Track

All campaigns launched with full conversion tracking, UTM parameters, and attribution configured from day one — no guesswork.

04

Optimise & Scale

Weekly optimisation cycles — cut losers, scale winners, test new creatives. Monthly strategy reviews with full P&L transparency.

FAQs

Performance Marketing — Common Questions

What is performance marketing and how is it different from branding?+
Performance marketing refers to any paid advertising where you only pay for measurable results — clicks, leads, or sales. Unlike branding campaigns focused on awareness, every performance campaign has a clear KPI (CPA, ROAS, CPL) and budget is optimised toward that metric. You get full visibility into what each rupee generates.
Which channels do you recommend for my business?+
It depends on your funnel stage and audience. B2B businesses with long sales cycles benefit from LinkedIn and Google Search. E-commerce brands typically see the best ROAS from Google Shopping and Meta retargeting. We recommend a channel mix after auditing your current traffic, competition, and margin structure.
What budget do I need for performance marketing?+
We recommend a minimum of ₹30,000–₹50,000/month in total ad spend across channels to run meaningful multi-channel campaigns. Smaller budgets are better focused on one channel (typically Google Search) before expanding. Our management fee is separate and scales with your spend level.
How do you measure and report performance?+
We set up GA4, Google Ads conversion tracking, Meta Pixel and CAPI, and UTM parameters across all channels. You receive a weekly performance snapshot and a detailed monthly report covering spend, impressions, clicks, conversions, CPA, and ROAS — broken down per channel and campaign.
Do you manage all channels together or separately?+
Together — with a unified strategy. Most agencies manage each channel in isolation, leading to budget duplication and attribution confusion. We build one cross-channel funnel where each platform plays a distinct role (awareness, consideration, conversion) and optimise the whole system, not just individual campaigns.

Turn Ad Spend into Revenue

Free performance audit — we will review your current campaigns, identify wasted spend, and show you a clear path to better ROI within 24 hours.

Free audit · No commitment · Recommendations within 24 hours